Hi Cathy
This is your private page with all the recordings of our sessions, the guest expert sessions, the masterclasses I teach the Mastermind group and cheat sheets, checklists & downloads that I refer to.
The Masterclasses take you through my Empowered RD Success System.
This is a framework that I've devised that takes into account the three core elements that all healthcare businesses need to have in place in order to be successful.
They are:
- Attracting an audience
- Business model
- CEO
Each of the three elements has 4 topics or 'business accelerators'.
CEO Duties
The role of the CEO is working ON your business rather than IN it.
Here we are looking at future planning, setting SMART business goals, self-development and your mindset.
We'll be developing the brand of your business, and also setting you up for success with systems and processes so that you work smarter, not harder whilst being able to deliver a high-quality service.
Business Model
In business we need to meet our potential customers at the stage they are at.
This means having a product ladder, something low cost which helps people become a customer easily, something mid range and finally something for those who want to invest more.
In this section, we're covering the 4 different ways of making money online. From creating and selling digital goods to online courses and memberships and affiliate income.
Audience
In this section, we'll talk about attracting and growing your audience so you are discovered by more potential customers.
Your best and most valuable audience are those on your email list, and you need to entertain or educate them every single week with the content you put out on your blog, video or podcast.
Social media is important too and we use social media to drive people to join your email list or visit your website.
We are covering social media for business, email marketing, your website and SEO strategies.
